Exercise 6 IT INNOVATION ADVERTISEMENT MEMORY LOSS

Exercise 6 IT INNOVATION ADVERTISEMENT MEMORY LOSS

Exercise 6 IT INNOVATION ADVERTISEMENT MEMORY LOSS

Re-Order Paragraphs

1. IT INNOVATION

a) He suggests the country’s computer services industry can simply outsource research to foreign universities if the capability is not available locally.

b) Innovation in India is as much due to entrepreneurialism as it is to IT skills, says Arun Maria, chairman of Boston Consulting Group in India.

c)Indian businessmen have used IT to create new business models that enable them to provide services in a more cost-effective way. This is not something that necessarily requires expensive technical research.

d) “This way, I will have access to the best scientists in the world without having to produce them myself,” says Mr. Maria.

e)

Answers:- b cad

 

2. LONDON METRO

a) One is about the London Metro, as far as I remember…

b) Surprisingly cannot catch the punctuality…

c) It is fascinating but did not work anymore…

d) … don’t charge

Answers:- above is the correct order

 

3. ADVERTISEMENT

a) Over the years, I had the opportunities to observe and understand the thought processes behind the ads that have been flooding both the print and the TV media.

b) There is an increasing attempt by most companies to be seen as cool and funky.

c) Although there is a huge shift in the quality of ads that we come across on a daily basis- thanks essentially to improvement in technology — I somehow can’t help but feel that the quality of communication of the message has become diluted.

d) Proportionally, the number of ads that lack in quality, has gone up exponentially as well.

e) Another reason could be the burgeoning number of companies, which means an exponential increase in the number of ads that are being made.

Answers:- a cb ed

4. MEMORY LOSS

a)  Studies of this man led scientists to a breakup: the part of our brains where habits are stored has nothing to do with memory or reason.

b) Every day he was asked where the kitchen was in his house, and every day he didn’t have the foggiest idea.

c) In 1992 a retired engineer in San Deigo contracted a rare brain disease that wiped out his memory.

d) Yet whenever he was hungry he got up and propelled himself straight to the kitchen to get something to eat.

e) It offered proof of what the US psychologist William  James noticed more than a century ago – that humans “are mere walking bundles of habits”.

Answers:- cb dae

 

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