Marketing strategy for big companies should be placed on offer Essay 11

Marketing strategy for big companies should be placed on offer

Marketing strategy for big companies should be placed on offer Essay 11

Essay 11 Marketing strategy for big companies should be placed on offer and discounts, and in what ways this impact on their reputation.
OR
Should the marketing department of a company emphasize on giving a discount and offers to their customers or should they focus more on maintaining their brand? What is your opinion?
Answer The role of offering short-term promotions in the marketing strategies of a company is widely debated, with many people claiming that alluring customers by reducing commodity prices are only likely to deteriorate the image of the company in the long run. In my opinion, this proposal merits serious consideration.

There are myriad drawbacks of attracting customers with frequent discounts. The most conspicuous one is that the impression it creates among customers that the
company is enticing them into purchasing products in an effort to augment its profit at the expense of quality, but they also apprehend that the company has started losing credibility and reliability. This is because big brands such as Apple, Samsung and the like hardly offer discounts; they rather focus more on their brand name keeping prices high at all times. Needless to say, there are very few consumers who would agree to compromise with the quality of products by paying less. Instead, they will pay more and choose better products.

Another pivotal aspect of price cuts is that although companies will have short-term financial benefits, they will lose that premium tag they used to enjoy in the past. As a result, unlike other competitors, who are more into image building, these companies will lose recurring customers, thanks to the fall in their reputation, thus suffering in the long run astronomically.

From what has been discussed, one can conclude that the pitfalls of offering discounts to increase the number of customers are indeed too great to ignore.

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